Continuous Scrolling of Search Results is now Available in Google Search for Mobile

Continuous scrolling is being gradually rolled out by Google in the United States for most English mobile searches. Before reaching a “See more” button in Google Search, users can view up to four pages of results using this feature. The new feature will be available on Android and iOS devices running the Google Search app.

Even if you scroll past the fourth page of content, you’ll still see a “See more” button. Google claims that the new continuous scroll feature allows users to get more ideas and inspiration for tasks such as cooking and other household chores. The new feature also gives Google the ability to place more ads in places where they will be seen by more people.